Questions to consider when planning a Promotional Campaign

	1.	What are the goals to be achieved?
	1.	What are the goals to be achieved?
	2.	Who will be the target audience (age, sex, occupation, etc.)?
	3.	What role will the sales force play?
	4.	What is the time schedule?
	5.	What is your client worth to you?
	6.	What is the budget and how is it broken down (quantity etc.)?
	7.	Is there a corporate image or theme?

Also when selecting products for marketing, you should consider:

	1.	Product life expectancy.
	2.	Rate of usage or how often seen.
	3.	Perceived value to client.
	4.	Uniqueness or novelty of product, e.g. talking point
	5.	Does it compliment your business?
	6.	Actual cost.
	7.	Can the product be part of an ongoing concept, if necessary?
	8.	Distribution plan - who receives it and how (packaging, etc.)?
	9.	Don't always choose products on price alone, as quality, durable products can last longer and be more cost efficient over the long term.
	10.	Is the promotional product supplier professional and helpful like Stand Out Promotions?

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• EMAIL: sales@standout.com.au

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