Don’t forget to have lots of business cards and brochures available

Balloons

Suitable music

Flowers

Attractive table covers

Spare light bulbs

Take a step back and look at your display, from the perspective of a customer, does it look professional and inviting, is the lighting suitable,  and is there room to move and not too cramped for yourself and your customers.

Light Snacks

Multi Tool / Pen knife

String

Velcro strips

Blu tak

Note Pads

With your trade show giveaways, it is a good idea to have some low cost trade show items for general hand outs, and perhaps some more expensive items to give to those customers who you think have more potential , and also some more expensive items to give to existing customers, make sure you keep the better items out of view.

Be proactive and friendly , and start up a conversation with people , as they approach your booth. Work out want you want to say first ( and don’t forget to listen to them ), and if they are not suitable leads, then have a courteous exit strategy , or if they need to get a large amount of detail from you, then perhaps make an appointment for a later time, when you can discuss their needs in more detail, obtain an overview of their business and their needs / current purchases , so you can offer some immediate solutions for them, during your next meeting.

Sometimes hiring temporary promotions staff to hand out brochures and trade show giveaways , or product demonstrators can be a great help , and it can help create an interesting ‘’buzz’’ around your booth.

Maybe even offer a trade show special deal ( limited time frame ) for visitors to your booth, this can also be used to entice existing customers to visit your booth during the trade show.